Harry Harrison Posted March 30, 2021 Share Posted March 30, 2021 https://petapixel.com/2021/03/30/unsplash-is-being-acquired-by-getty-images/ Quite hard to think of anything positive to say about this, apart from the fact that at least it wasn't Alamy Link to comment Share on other sites More sharing options...
geogphotos Posted March 30, 2021 Share Posted March 30, 2021 Craig Peters, Getty Images CEO, told me, ‘We have so much admiration for Unsplash. What you’re doing for creativity and what you’ve built is incredible.’” Hmmmmm......🤨 Link to comment Share on other sites More sharing options...
geogphotos Posted March 30, 2021 Share Posted March 30, 2021 (edited) More seriously what is the Unsplash business model - how do they make their money? How will Getty make money from a collection of free-to-download images? Edited March 30, 2021 by geogphotos Link to comment Share on other sites More sharing options...
Robert M Estall Posted March 30, 2021 Share Posted March 30, 2021 Great photos for free and no compulsory attribution. What's not to like? For users that is! 1 Link to comment Share on other sites More sharing options...
Jose Decio Molaro Posted March 30, 2021 Share Posted March 30, 2021 look what I found... With a $ 20 Tumblr template and three hours later, Unsplash was born with 10 images and a link to the Crew website. Mikael shared the newly created directory on the HackerNews forum - Unsplash quickly registered 50,000 visitors. Three years later, the platform records 3 downloads per second - there is a map where you can follow all the activity, including new photos and tastes, in real time. From 2015 to 2016 alone, the number of downloads increased by 200% and the time spent looking for the right image grew by 140%. Link to comment Share on other sites More sharing options...
Harry Harrison Posted March 30, 2021 Author Share Posted March 30, 2021 Some background for those that haven't heard of them: https://www.dpreview.com/videos/1694624230/zack-arias-on-unsplash-and-the-race-to-the-bottom https://www.diyphotography.net/unsplash-killing-industry-zack-arias-interviews-founder/ Link to comment Share on other sites More sharing options...
geogphotos Posted March 30, 2021 Share Posted March 30, 2021 Yes so we all hate it but how is it making sense for Getty to buy it? 1 Link to comment Share on other sites More sharing options...
Jose Decio Molaro Posted March 30, 2021 Share Posted March 30, 2021 I think that with all laws like the LGPD the customer is afraid to get a free photo, some may even do it but it is like an illegal photo and in the case of advertisers, books or even newspapers will they want to bet on an illegal photo? Link to comment Share on other sites More sharing options...
Jose Decio Molaro Posted March 30, 2021 Share Posted March 30, 2021 difícil saber de onde vem o dinheiro !!! Link to comment Share on other sites More sharing options...
Jose Decio Molaro Posted March 30, 2021 Share Posted March 30, 2021 2 minutes ago, geogphotos said: Yes so we all hate it but how is it making sense for Getty to buy it? hard to know where the money comes from !!! Link to comment Share on other sites More sharing options...
Colblimp Posted March 30, 2021 Share Posted March 30, 2021 'A level of respect for the Unsplash community'. 🤣🤣🤣 Link to comment Share on other sites More sharing options...
geogphotos Posted March 30, 2021 Share Posted March 30, 2021 1 minute ago, Colblimp said: 'A level of respect for the Unsplash community'. 🤣🤣🤣 I have huge respect for anybody who spends all evening giving me free beer. 😁 Link to comment Share on other sites More sharing options...
Gina Kelly Posted March 30, 2021 Share Posted March 30, 2021 Is it possible that Getty acquired it just to ultimately shut it down? 1 5 Link to comment Share on other sites More sharing options...
GP Essex Posted March 30, 2021 Share Posted March 30, 2021 (edited) 8 minutes ago, Gina Kelly said: Is it possible that Getty acquired it just to ultimately shut it down? Could be, or a more complex model where they incorporate it, reduce the number of images available and offer Getty paid images linked in as part of the platform "if that wasn't quite what you were looking for here's some similar ones from the Getty library" - for a fee. As Getty has higher standards than Unsplash they could easily justify a huge edit purge with work that doesn't reach their QC standard Edited March 30, 2021 by GP Essex typo 1 Link to comment Share on other sites More sharing options...
geogphotos Posted March 30, 2021 Share Posted March 30, 2021 33 minutes ago, Gina Kelly said: Is it possible that Getty acquired it just to ultimately shut it down? They said that back when Getty bought iStock. More likely that it is yet another 'exciting new opportunity' for photographers. 1 Link to comment Share on other sites More sharing options...
losdemas Posted March 30, 2021 Share Posted March 30, 2021 I think that you have to do lots of peering under rocks and second-guessing what both brands' plans are. Advertising is one area: Unsplash Brands ... but they might want to shut this down (or add fees, perhaps?): Unsplash Hire. Whatever G plan to do, we'll probably know in ~6 months, once they open up about their plans. Whatever those are, I can't see anything positive about it. 1 Link to comment Share on other sites More sharing options...
geogphotos Posted March 30, 2021 Share Posted March 30, 2021 So how much do I need to pay to be allowed to give my images away for free? Or is the long predicted 'Suckerstock' not quite here yet? Link to comment Share on other sites More sharing options...
Phil Crean Posted March 30, 2021 Share Posted March 30, 2021 44 minutes ago, Gina Kelly said: Is it possible that Getty acquired it just to ultimately shut it down? We live in hope😉 Phil 1 Link to comment Share on other sites More sharing options...
John Morrison Posted March 30, 2021 Share Posted March 30, 2021 29 minutes ago, geogphotos said: Or is the long predicted 'Suckerstock' not quite here yet? Better register that name, Ian... it could prove to be a real money-spinner... 😀 Link to comment Share on other sites More sharing options...
geogphotos Posted March 30, 2021 Share Posted March 30, 2021 Unsplash for Brands - Interest Form Every month, more images in media come from Unsplash than any other place. Unsplash is now enabling brands to become part of the visual fabric of the internet by sharing their visuals. The Unsplash for Brands beta program is currently full. To request an invite, please fill out the form below. Before filling out the form below, you should be prepared with a budget of a minimum of $50k. Inventory is typically sold out 1-3 months in advance. Link to comment Share on other sites More sharing options...
John Mitchell Posted March 30, 2021 Share Posted March 30, 2021 "Unsplash is now enabling brands to become part of the visual fabric of the internet by sharing their visuals." Anyone know what language this is? Google Translate vomited when I fed it in. 🤢 1 Link to comment Share on other sites More sharing options...
Keith Douglas Posted March 30, 2021 Share Posted March 30, 2021 5 minutes ago, John Mitchell said: "Unsplash is now enabling brands to become part of the visual fabric of the internet by sharing their visuals." Anyone know what language this is? Google Translate vomited when I fed it in. 🤢 Product / brand placement? Link to comment Share on other sites More sharing options...
John Mitchell Posted March 30, 2021 Share Posted March 30, 2021 1 hour ago, geogphotos said: More likely that it is yet another 'exciting new opportunity' for photographers. Awesome. How do I sign up? Link to comment Share on other sites More sharing options...
formerly snappyoncalifornia Posted March 30, 2021 Share Posted March 30, 2021 How does Getty Images make money? Patience grasshopper. Simply promote UnSplash to the point where buyers are moving away from your competitors to UnSplash. It's hard to compete with free. Link to comment Share on other sites More sharing options...
MizBrown Posted March 31, 2021 Share Posted March 31, 2021 7 hours ago, losdemas said: Advertising is one area: Unsplash Brands This has been done in print for years -- press releases that are basically product placement: International Living, various others, who find the wonderful undiscovered bargains, quaint little local cafes with 95% tourists. It doesn't look like a paid ad, so people read them, and the places publishing them don't have disclaimers. Couple of places, even some relatively well-known web magazines, don't pay writers, so they have a high percentage of product placement pieces. So, people pay to have their product placement photos up at a free download site. Link to comment Share on other sites More sharing options...
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