Bryan Posted October 20, 2019 Share Posted October 20, 2019 As I understand it, only established customers create a quantifiable zoom when they look more closely at your work, while some regular buyers bypass the system, their zooms do not appear in the reckoning. So that's confusing to begin with! Is it my natural pessimism that leads me to believe that I am seeing fewer exclusive zooms, or is this generally the case? Whereas once upon a time I would regularly see only one zoom, against a given search, now it's not uncommon to see more than 10. What probability of a sale can you ascribe to a zoom? With an exclusive zoom it's presumably fairly high, but of course the customer may be looking at other agencies or decide not to proceed with the purchase for a multitude of reasons. When yours is one of a number of zooms, clearly the probability of a sale plummets accordingly. My CTR is rarely very high, but at the moment it is higher than average with a monthly zoom count in excess of 60, but my sales quantity this month is dire. Does this mean a brighter future? Possibly, but it's by no means certain! Link to comment Share on other sites More sharing options...
regen Posted October 20, 2019 Share Posted October 20, 2019 The site is so big and the numbers so large that the stats of an individual are unlikely to allow any meaningful predictions. It may be possible to gain an inside track if you are a niche photographer who happens to know editors and pic researchers who then look at your collection first and if there is anything suitable then they use it but they don't always have to zoom it. However if you are in that position then why give Alamy 50%? Bottom line -its only sales stats that mean anything the rest is just Alamy tinkering around the edge rather than concentrating on the important things like ensuring prices,licences and uses are in sync. 1 Link to comment Share on other sites More sharing options...
Stan Pritchard Posted October 20, 2019 Share Posted October 20, 2019 I have been keeping a rough check of zooms and sales of zoomed images. In the period from 1st.January to 30th.June 2019 I have had 140 zooms and 20 sales of zoomed images. Of course, there is no knowing if the sale of an image can be directly related to a zoom of the same image.. Link to comment Share on other sites More sharing options...
Ed Rooney Posted October 20, 2019 Share Posted October 20, 2019 My sales are up, my earnings down. My zooms have lessened but not significantly. A true understanding as to why would require a crystal ball. Link to comment Share on other sites More sharing options...
John Mitchell Posted October 20, 2019 Share Posted October 20, 2019 I haven't been diligently keeping tabs on zoom stats the way Bryan has, but I can't say that I notice any big changes in the relationship between zooms and sales, which has always been something of a mystery to me and will probably remain so. I do find, though, that lots of zooms and resulting high CTR does usually lead to more licenses down the road. It's difficult to assign a probability, but I'd say that the 50% rule (i.e. about 50% of zooms actually result in sales) still holds for me. Last weekend, I had the only image that came up in a customer's search, and it apparently licensed immediately, so I guess there is something to be said for those increasingly rare exclusive zooms... Link to comment Share on other sites More sharing options...
Bryan Posted October 22, 2019 Author Share Posted October 22, 2019 2 zooms yesterday, neither exclusive, one a total of 6 and the other 25. Forlorn hope methinks.... 1 Link to comment Share on other sites More sharing options...
Doc Posted October 22, 2019 Share Posted October 22, 2019 my ratio of zooms to sales has always been between 3 and 4, pretty much the whole time I have been on Alamy. I have not been as specific as Bryan at looking to see which images which were zoomed eventually sold, but my overall zoom:sale ratio for 2019 is exactly 3.5. I attach a great deal of importance to the overall number of zooms I get as it does seem to correlate well with the eventual number of sales I get, and presumably reflects interest in my images Kumar Link to comment Share on other sites More sharing options...
wiskerke Posted October 22, 2019 Share Posted October 22, 2019 (edited) 49 minutes ago, Doc said: I attach a great deal of importance to the overall number of zooms I get as it does seem to correlate well with the eventual number of sales I get, and presumably reflects interest in my images I'm with Doc Kumar here. ratio zooms/sales: 2007 17.2 2008 15.5 2009 7.4 2010 4.1 2011 3.3 2012 2.4 2013 2 2014 2.7 2015 3.5 2016 2.6 2017 2.5 2018 2.2 2019 2.6 However I think the ratio views/sales is even more important. Think of it as CTR for sales. wim Edited October 22, 2019 by wiskerke ratio zooms/sales Link to comment Share on other sites More sharing options...
John Mitchell Posted October 24, 2019 Share Posted October 24, 2019 (edited) The second half of the month has been quiet for me. However, an encouraging flurry of zooms popped up yesterday. They included two sets of images apparently zoomed by the same clients. I've seen more of this lately, and it usually results in sales. Earlier this month, the same customer licensed five of my Vancouver images (book use) after zooming them, so it seems that multiple zooms of similar subjects can still be especially valuable. Edited October 24, 2019 by John Mitchell Link to comment Share on other sites More sharing options...
Ed Rooney Posted October 27, 2019 Share Posted October 27, 2019 When an image is zoomed more than once in a month, it usually means a sale. Link to comment Share on other sites More sharing options...
Anton Posted October 27, 2019 Share Posted October 27, 2019 (edited) On my last ten sales, no one was zoomed before. On my last twenty zooms, no one was sold till now. Edited October 27, 2019 by Anton Link to comment Share on other sites More sharing options...
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