Bryan Posted October 20, 2019 Share Posted October 20, 2019 As I understand it, only established customers create a quantifiable zoom when they look more closely at your work, while some regular buyers bypass the system, their zooms do not appear in the reckoning. So that's confusing to begin with! Is it my natural pessimism that leads me to believe that I am seeing fewer exclusive zooms, or is this generally the case? Whereas once upon a time I would regularly see only one zoom, against a given search, now it's not uncommon to see more than 10. What probability of a sale can you ascribe to a zoom? With an exclusive zoom it's presumably fairly high, but of course the customer may be looking at other agencies or decide not to proceed with the purchase for a multitude of reasons. When yours is one of a number of zooms, clearly the probability of a sale plummets accordingly. My CTR is rarely very high, but at the moment it is higher than average with a monthly zoom count in excess of 60, but my sales quantity this month is dire. Does this mean a brighter future? Possibly, but it's by no means certain! Link to comment Share on other sites More sharing options...
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