DDoug Posted December 1, 2014 Share Posted December 1, 2014 No doubt I'll learn to do a better job of keywording as time goes by. However I want to address a different problem: low click through rate. My CTR is running less than half of the Alamy average (0.22 vs. 0.53 currently). When I look at the keywords that were used to bring up my images along with others, nothing seems very wide of the mark. The keywords searched and my shots are relevant to each other. It's just that buyers aren't clicking on mine, so I have to think that maybe the problem is in the photography itself. Somewhere I read that an image has to "work as a thumbnail" to be successful. I'd like to think I know what this means, but if I did I'd probably have a higher CTR. If you were to put it into words, what would they be? Thanks, Don Link to comment Share on other sites More sharing options...
ann Posted December 1, 2014 Share Posted December 1, 2014 Ideally, a thumbnail will grab viewer's attention, due to one or more qualities apparent even in a small image - vibrant colors, easily identifiable subject, stark contrast.... Because thumbnails are small, certain qualities - such as great detail, lots going on - that can be desirable in a larger image can be lost, or even work against, a thumbnail's effectiveness. - Ann Link to comment Share on other sites More sharing options...
Jill Morgan Posted December 1, 2014 Share Posted December 1, 2014 Hi Don: Go through your views and see how many competitor's pictures there were for the search terms. You may find that in a lot of your images (which are very nice by the way) you are fighting against the current of thousands of choices for the buyers. Sea Lion has 16,000 images. The more choices the buyers have, the less your odds of a zoom. Jill Link to comment Share on other sites More sharing options...
DDoug Posted December 1, 2014 Author Share Posted December 1, 2014 Does "view" mean that my image(s) appeared on a page which the buyer viewed? Let's say I'm on page 12. Does it mean that they got to page 12? Link to comment Share on other sites More sharing options...
Jill Morgan Posted December 1, 2014 Share Posted December 1, 2014 Does "view" mean that my image(s) appeared on a page which the buyer viewed? Let's say I'm on page 12. Does it mean that they got to page 12? Yes, a view means your image showed up on one of the pages viewed by the buyer. Jill Link to comment Share on other sites More sharing options...
Allan Bell Posted December 1, 2014 Share Posted December 1, 2014 Does "view" mean that my image(s) appeared on a page which the buyer viewed? Let's say I'm on page 12. Does it mean that they got to page 12? Yes, a view means your image showed up on one of the pages viewed by the buyer. Jill But your image was not necessarily viewed by the buyer. It just happened to be there. Allan Link to comment Share on other sites More sharing options...
Bryan Posted December 1, 2014 Share Posted December 1, 2014 David Kilpatrick generously provided a list of things to do in order to improve your chances of selling some while ago. I don't have a link unfortunately but someone else may be able to assist? Not noticed David on the forum recently. Link to comment Share on other sites More sharing options...
SteveC Posted December 1, 2014 Share Posted December 1, 2014 David Kilpatrick generously provided a list of things to do in order to improve your chances of selling some while ago. I don't have a link unfortunately but someone else may be able to assist? Not noticed David on the forum recently. I think it may have been this one Bryan http://www.dphotoexpert.com/2010/12/31/thirty-keys-to-stock-photography/ Link to comment Share on other sites More sharing options...
Bryan Posted December 1, 2014 Share Posted December 1, 2014 David Kilpatrick generously provided a list of things to do in order to improve your chances of selling some while ago. I don't have a link unfortunately but someone else may be able to assist? Not noticed David on the forum recently. I think it may have been this one Bryan http://www.dphotoexpert.com/2010/12/31/thirty-keys-to-stock-photography/ Cheers Steve, well worth re - reading! Link to comment Share on other sites More sharing options...
Robert Brook Posted December 1, 2014 Share Posted December 1, 2014 ,, Link to comment Share on other sites More sharing options...
ManWay Posted December 1, 2014 Share Posted December 1, 2014 No doubt I'll learn to do a better job of keywording as time goes by. However I want to address a different problem: low click through rate. My CTR is running less than half of the Alamy average (0.22 vs. 0.53 currently). When I look at the keywords that were used to bring up my images along with others, nothing seems very wide of the mark. The keywords searched and my shots are relevant to each other. It's just that buyers aren't clicking on mine, so I have to think that maybe the problem is in the photography itself. Somewhere I read that an image has to "work as a thumbnail" to be successful. I'd like to think I know what this means, but if I did I'd probably have a higher CTR. If you were to put it into words, what would they be? Thanks, Don If it's a 'general' kind of image of a town/city I would agree that the thumbnail impact is important. However for a more specific search it depends on the image alone. For example i have just licensed images from Venice, Italy, that were specific to a particular restaurant - only five options on that from Alamy. My CTR was pretty poor for a while but I was still selling. Don't understand it really. If you get a niche then that's the best. Link to comment Share on other sites More sharing options...
DDoug Posted December 2, 2014 Author Share Posted December 2, 2014 Thanks all for replies and very informative link. Link to comment Share on other sites More sharing options...
dov makabaw Posted December 2, 2014 Share Posted December 2, 2014 I believe there are two elements, ignoring content, to keeping your CTR high. Firstly, as highlighted above, key wording. Secondly managing your portfolio and transferring non performing images to another pseudo after say 2 years. A further variant of this is to open a new pseudo for any major projects with unpredictable attraction ie major trip to India, 400 images in my case. .dov Link to comment Share on other sites More sharing options...
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