Stokie Posted October 5, 2018 Share Posted October 5, 2018 Had this sale yesterday. What does 'Below the Line' platform and 'Below the Line' media mean? Ironically it was of a steam train!! John. Managed Country: Worldwide Usage: Marketing (Small Business) - 100 Images, Unlimited multi re-use across all Below the Line (BTL) platforms for 5 years, any placement, any size. Excludes advertorial and advertising use. Media: Multi re-use across all Below the Line media for 5 years, world. Excludes advertising. Industry sector: Travel & tourism Image Size: Any size Start: 04 October 2018 End: 04 October 2023 Link to comment Share on other sites More sharing options...
spacecadet Posted October 5, 2018 Share Posted October 5, 2018 In the film business it means any responsibility below producer/director. But try this https://www.google.com/search?q=btl+marketing&ie=utf-8&oe=utf-8&client=firefox-b Link to comment Share on other sites More sharing options...
Stokie Posted October 5, 2018 Author Share Posted October 5, 2018 3 minutes ago, spacecadet said: In the film business it means any responsibility below producer/director. But try this https://www.google.com/search?q=btl+marketing&ie=utf-8&oe=utf-8&client=firefox-b Thanks. Google is usually the first place I look, never thought of that today! Link to comment Share on other sites More sharing options...
spacecadet Posted October 5, 2018 Share Posted October 5, 2018 1 minute ago, Stokie said: Thanks. Google is usually the first place I look, never thought of that today! Sorry, I meant to post the URL of that top search. I wasn't doing a LMGTFY on you, I didn't know the term as used in advertising myself. Link to comment Share on other sites More sharing options...
Stokie Posted October 5, 2018 Author Share Posted October 5, 2018 Yes, there was a URL, thanks. What does LMGTFY mean? Perhaps I should Google it?! Link to comment Share on other sites More sharing options...
Doc Posted October 5, 2018 Share Posted October 5, 2018 20 minutes ago, Stokie said: Yes, there was a URL, thanks. What does LMGTFY mean? Perhaps I should Google it?! Let Me Google That For You Kumar Link to comment Share on other sites More sharing options...
Allan Bell Posted October 5, 2018 Share Posted October 5, 2018 21 minutes ago, Stokie said: Yes, there was a URL, thanks. What does LMGTFY mean? Perhaps I should Google it?! Let Me Google That For You. Allan Darn Doc just beat me to it. OR DDJBMTI. ITMA Link to comment Share on other sites More sharing options...
Richard Baker Posted October 5, 2018 Share Posted October 5, 2018 IGIFTAF (I Googled It For The Alamy Forum) https://www.investopedia.com/terms/b/below-the-line-advertising.asp "Below-the-line advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print and film. Types of below-the-line advertising commonly include direct mail campaigns, trade shows and catalogs, and targeted search engine marketing. This advertising type tends to be less expensive and more focused." As I recall, Above the Line is high-profile ads such as billboards, posters etc. HTWH (Hope That Was Helpful). R Link to comment Share on other sites More sharing options...
Stokie Posted October 5, 2018 Author Share Posted October 5, 2018 7 hours ago, Richard Baker said: IGIFTAF (I Googled It For The Alamy Forum) https://www.investopedia.com/terms/b/below-the-line-advertising.asp "Below-the-line advertising is an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print and film. Types of below-the-line advertising commonly include direct mail campaigns, trade shows and catalogs, and targeted search engine marketing. This advertising type tends to be less expensive and more focused." As I recall, Above the Line is high-profile ads such as billboards, posters etc. HTWH (Hope That Was Helpful). R ICW J Link to comment Share on other sites More sharing options...
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