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Start/end dates vs. duration

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Can someone explain to me the difference between start/end dates and duration?

I just got a sale with these details: 


Country: Germany              $ 10.62

Usage: Editorial
Media: Magazine - print, digital and electronic
Print run: up to 10,000
Placement: Inside
Image Size: 1/8 page
Start: 01 February 2016
End: 01 February 2021

Contents page usage. Quantity discount. Duration: 1 month


Or is this simply an indication of a discount rate?  As if they licensed for a month?

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"It's complicated," as they say on Facebook, but my guess is that Mark is correct. The photo will run for a month in print, but it can stay on the publication's website for five years.


Interesting to see "Quantity discount" in the usage. I have a $15 presentation sale this month with that phrase in the terms. First time I've seen it. 

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Could it also have something to do with back issues? People can request back issues for copies they have missed?!?


I think that back issues would come from -- i.e. be left over from -- the original print run. Not sure, though.


I suppose it might mean that the photo could be used for a one-month period at any point during the five-year "duration."


Where are Mr. Holmes and Dr. Watson when we need them? B)

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The print/web idea makes sense, but when I saw similar terms in my report I had the impression that it meant they could use it for one monthly issue at any point during a five year period.

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What if here comes the client who wants to buy exclusive license in 2017 for (lets say) one month, but you already have sold it in 5 yrs period withouth exact date info? I always thought that RM is about very detailed info, not around...

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