Richard Baker Posted May 28, 2013 Share Posted May 28, 2013 Buildings, land, logos - the long arm of brand copyright stretches far and wide. Now, a company called Light Years IP, ' .. an NGO which specialises in securing intellectual property rights in developing countries', are promoting the Maasai people by making their trademarked culture worth up to $10m a year. "The Maasai are an ancient and sophisticated people - they know they are being ripped off and they want this to stop." "That's exactly what they should do," says Bruce Webster, an independent international branding expert. ".. It's a proud, ancient people against exploitative Western multinationals - and they'll win the PR battle absolutely," says an independent international branding expert. There are currently 18,000 results for Maasai on Alamy. Predictions for the prospect of releases needed (for any usage) in future for them and other indigenous people and their lands? http://www.bbc.co.uk/news/magazine-22617001 Richard. Link to comment Share on other sites More sharing options...
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