Matt Ashmore Posted November 27, 2018 Share Posted November 27, 2018 .. does anyone care about it? Am I the only skeptic that thinks this is just some marketing from Pantone that somehow gets hyped up? Or do people find that it actually makes a difference? Just curious as I see photography agencies get excited about it and I just don't get it! Link to comment Share on other sites More sharing options...
Dima Posted November 28, 2018 Share Posted November 28, 2018 There is always be a trend for everything. For some reason, people follow trends for hair color, interior color combinations, colors in web design, and for many other things. Pantone just promotes their system by getting involved. If there are trends - it means people care. Not sure what you mean by, "agencies get excited" and how Pantone colors are related to photography at all. Link to comment Share on other sites More sharing options...
Marianne Posted November 28, 2018 Share Posted November 28, 2018 Shooting photos with the Pantone color of the year can lead to decent sales. It's marketing hype, but it seems to pay off. Link to comment Share on other sites More sharing options...
Matt Ashmore Posted November 28, 2018 Author Share Posted November 28, 2018 8 hours ago, Dima said: Not sure what you mean by, "agencies get excited" and how Pantone colors are related to photography at all. Well Alamy are tweeting about it.. And I've seen other stock photography agencies tweet about it. Link to comment Share on other sites More sharing options...
Cryptoprocta Posted November 28, 2018 Share Posted November 28, 2018 Presumably it applies more to commerical than editorial, as you have much more choice in which colours you use. I'm not sure how much the trend colour has to be absolutely exact. Though I wouldn't keyword it as such if it wasn't, which I've seen others say they'd do. Link to comment Share on other sites More sharing options...
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