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"Editorial advertising"?

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A couple of sales for pennies. When is advertising editorial? I'm sorry, but I just don't understand this.


Country: Worldwide ; Usage: Editorial ;  Media: Editorial website ;  Industry Sector: Media, design & publishing ;  Start: 06-September-2021 ; End: 06-September-2026 ;
   Additional Details: Single use in online platforms, social channels and DOOH when used in an editorial context and in owned media.


DOOH stands for 'Digital Out Of Home' (I had to look it up) and is just a fancy term for electronic billboard advertising. I'm afraid that I don't grasp the concept of advertising "in an editorial context", nor do I get what is meant by "and in owned media". And I certainly don't get the gross 5-year licence for less than a couple of dollars.



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