Jump to content

"Editorial advertising"?


Recommended Posts

A couple of sales for pennies. When is advertising editorial? I'm sorry, but I just don't understand this.

 

Country: Worldwide ; Usage: Editorial ;  Media: Editorial website ;  Industry Sector: Media, design & publishing ;  Start: 06-September-2021 ; End: 06-September-2026 ;
   Additional Details: Single use in online platforms, social channels and DOOH when used in an editorial context and in owned media.

 

DOOH stands for 'Digital Out Of Home' (I had to look it up) and is just a fancy term for electronic billboard advertising. I'm afraid that I don't grasp the concept of advertising "in an editorial context", nor do I get what is meant by "and in owned media". And I certainly don't get the gross 5-year licence for less than a couple of dollars.

 

 

  • Like 1
  • Confused 1
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.