Has AIM improved the relevancy of the results of a search?

[Jill Morgan]

At the end of last year, my CTR had sunk to .20 although I had decent sales, zooms and views.

 

This year my zooms and views are only about half of what they were last year.  Now, I haven't uploaded anything new this year due to the real world keeping me busy.  Yet, my CTR has climbed to .45 and sales and revenue are are slightly above the same point last year.

 

Is this because of the new tag system, where multi word tags are keeping images from showing up in early pages if only one word in the tag matches the search?  Has AIM improved the relevancy of the searches, keeping the less likely images farther down where they should be?

 

Jill