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"%" sign in AoA searches

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Just a quick question about a point in an excellent reply in the forum 

The contributor suggests 

"I would download all searches for %Ghent% and for Gent (the Belgian Dutch and German name of the city) and Gand (the Belgian French name of the city)."    What is the purpose of the percentage marks at each side of 'Ghent'? 


Edited by Robert Mullan
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