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Model release for hologram?

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Working through a large batch of key wording last week, one of the pictures is of an information stand in an airport complete with a life sized speaking hologram of an Arabic man.Not sure if the man is computer generated or based on a real person !

Whilst it has to go as RM as no property release and I have marked it as "one person,no I don't have a release",it did get me wondering if a hologram needs a release....just curious as to how others would treat it...release needed or not?

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