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Everything you wanted to know about CTR but we’re afraid to ask


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I’m hoping someone might be able to explain why my CTR is so low but my monthly sales are averaging out at about 30 on a regular ish basis. Any ideas? Seems to be an anomaly somewhere.

CTR

 

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Your title was total clickbait Jansos!! I got all excited at the deep insights you were going to provide.

 

Anyway, CTR is partially linked to sales, as in, it helps determine where your images are in client searches. But it is not directly linked to sales. Over half of my sales are not zoomed. My CTR is also not doing amazingly, but my monthly license numbers are much more stable than my CTR graph below:

Screenshot-2024-07-29-121314.jpg

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If you want a reliable number over the years try views divided by sales. Views are usually reported correctly unless the whole of Measures is down.

 

wim

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Posted (edited)
22 hours ago, Steve F said:

Your title was total clickbait Jansos!! I got all excited at the deep insights you were going to provide.

 

Anyway, CTR is partially linked to sales, as in, it helps determine where your images are in client searches. But it is not directly linked to sales. Over half of my sales are not zoomed. My CTR is also not doing amazingly, but my monthly license numbers are much more stable than my CTR graph below:

Screenshot-2024-07-29-121314.jpg

Clickbait, moi? How very dare you? 😉

interesting to see your CTR graph. Some similarities in pattern.

Edited by Jansos
typo
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2 hours ago, wiskerke said:

If you want a reliable number over the years try views divided by sales. Views are usually reported correctly unless the whole of Measures is down.

 

wim

Cheers, Wim.

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4 hours ago, wiskerke said:

If you want a reliable number over the years try views divided by sales. Views are usually reported correctly unless the whole of Measures is down.

 

wim

 

Hi wim, Sorry to be a nuisance but I want to clear something up.

 

Is that number of total views since starting with Alamy divided total sales?

Or is it on a year by year basis?

 

Allan

 

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5 hours ago, wiskerke said:

If you want a reliable number over the years try views divided by sales. Views are usually reported correctly unless the whole of Measures is down.

 

wim

Agreed. I don't get why zooms are used to measure our CTR when I suppose the majority of potential buyers are looking at images on a large monitor with no need to zoom.

The low number of zooms compared to sales I see seems to back this theory up.

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4 hours ago, Allan Bell said:

 

Hi wim, Sorry to be a nuisance but I want to clear something up.

 

Is that number of total views since starting with Alamy divided total sales?

Or is it on a year by year basis?

 

Allan

 

It works on every time span you choose. Plus those numbers are actually comparable. However it's views this year/sales this year. Or views this week/sales this week. That's a bit silly of course. But month will work. A quarter is better and year to year is better still. But it is totally useful to compare a year with your last month. Even current year to date.

 

wim

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