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Craig Peters, Getty Images CEO, told me, ‘We have so much admiration for Unsplash. What you’re doing for creativity and what you’ve built is incredible.’”

 

 

Hmmmmm......🤨

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More seriously what is the Unsplash business model - how do they make their money?

 

How will Getty make money from a collection of free-to-download images?

Edited by geogphotos
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look what I found... With a $ 20 Tumblr template and three hours later, Unsplash was born with 10 images and a link to the Crew website. Mikael shared the newly created directory on the HackerNews forum - Unsplash quickly registered 50,000 visitors. Three years later, the platform records 3 downloads per second - there is a map where you can follow all the activity, including new photos and tastes, in real time. From 2015 to 2016 alone, the number of downloads increased by 200% and the time spent looking for the right image grew by 140%.

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I think that with all laws like the LGPD the customer is afraid to get a free photo, some may even do it but it is like an illegal photo and in the case of advertisers, books or even newspapers will they want to bet on an illegal photo?

 

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1 minute ago, Colblimp said:

'A level of respect for the Unsplash community'. 🤣🤣🤣

 

 

I have huge respect for anybody who spends all evening giving me free beer. 😁

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8 minutes ago, Gina Kelly said:

Is it possible that Getty acquired it just to ultimately shut it down? 

Could be, or a more complex model where they incorporate it, reduce the number of images available and offer Getty paid images linked in as part of the platform "if that wasn't quite what you were looking for here's some similar ones from the Getty library" - for a fee.

As Getty has higher standards than Unsplash they could easily justify a huge edit purge  with work that doesn't reach their QC standard

Edited by GP Essex
typo
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33 minutes ago, Gina Kelly said:

Is it possible that Getty acquired it just to ultimately shut it down? 

 

They said that back when Getty bought iStock.

 

More likely that it is yet another 'exciting new opportunity' for photographers.

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I think that you have to do lots of peering under rocks and second-guessing what both brands' plans are.

Advertising is one area: Unsplash Brands

... but they might want to shut this down (or add fees, perhaps?): Unsplash Hire

 

Whatever G plan to do, we'll probably know in ~6 months, once they open up about their plans. Whatever those are, I can't see anything positive about it.

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So how much do I need to pay to be allowed to give my images away for free?

 

Or is the long predicted  'Suckerstock' not quite here yet?

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44 minutes ago, Gina Kelly said:

Is it possible that Getty acquired it just to ultimately shut it down? 

We live in hope😉

Phil

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29 minutes ago, geogphotos said:

Or is the long predicted  'Suckerstock' not quite here yet?

 

Better register that name, Ian... it could prove to be a real money-spinner... 😀

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Unsplash for Brands - Interest Form
Every month, more images in media come from Unsplash than any other place.

Unsplash is now enabling brands to become part of the visual fabric of the internet by sharing their visuals.

The Unsplash for Brands beta program is currently full. To request an invite, please fill out the form below.

Before filling out the form below, you should be prepared with a budget of a minimum of $50k. Inventory is typically sold out 1-3 months in advance.
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5 minutes ago, John Mitchell said:

"Unsplash is now enabling brands to become part of the visual fabric of the internet by sharing their visuals."

 

Anyone know what language this is? Google Translate vomited when I fed it in. 🤢

Product / brand placement? 

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1 hour ago, geogphotos said:

 

More likely that it is yet another 'exciting new opportunity' for photographers.

 

Awesome. How do I sign up?

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7 hours ago, losdemas said:

Advertising is one area: Unsplash Brands

 

This has been done in print for years -- press releases that are basically product placement: International Living, various others, who find the wonderful undiscovered bargains, quaint little local cafes with 95% tourists.  It doesn't look like a paid ad, so people read them, and the places publishing them don't have disclaimers.  Couple of places, even some relatively well-known web magazines, don't pay writers, so they have a high percentage of product placement pieces.   So, people pay to have their product placement photos up at a free download site. 

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