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Clemency Wright Consulting Ltd

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Everything posted by Clemency Wright Consulting Ltd

  1. Hi Harry - I know what you mean, we do sometimes help clients delete large numbers of tags that are detrimental to search rankings, and this can lead to an image turning from Green to Orange. I am not surprised photographers question this! But contrary to what you might think this does boost Click Through and sales. The Categories on the Alamy customer site are curated and so there is not necessarily a link between those, and the Categories assigned to images in AIM. I have done a bit of digging around on the Forum and on various blogs. Since it is still unclear if/ho
  2. Sorry, yes, I meant Categories not Concepts! I did raise this with Alamy and asked specifically if:
  3. Glad to be of some help. Keywording draws on both the left and right side of the brain. One layer is objective - it is this, or it is that. It is either one thing, or another. These are truisms and non-negotiable. But there is also a subjective layer, as everyone sees an image differently. The skill is in balancing the objective and subjective so that, for the majority of customers, all keywords remain 'true'. Take for instance an image of a plastic bag in the ocean. The facts are keyworded first (plastic, plastic bag, carrier bag etc., water, ocean) but we know that customers search in many d
  4. I thought it might be helpful to share some feedback I had from Alamy about the Discoverability Bar. The "green bar" is actually a bit of a red herring! Relevant keywords trump keyword volume, every time. Weak keywords have a negative impact on your Click Through Rate and this in turn reduces visibility on the search page results. Weak keywords include anything that is not relevant or accurate. The Discoverability Bar is merely an indication of how much information you have entered into the metadata fields in AIM (including Mandatory and Optional fields). By completin
  5. Hi Joseph, I agree that peripheral keywords will impact negatively on your Alamy ranking as the search engine penalises weak keywording. Keywords need to be relevant and accurate. But apart from knowing what keywords are relevant and accurate, it helps to know how each search engine works, as they are all so different! I interviewed art buyers and picture researchers to find out how they search and the overall response was that they prefer to search using simple terms rather than limiting themselves with specific keywords. However they also expressed frustration with the sheer volume of resul
  6. Some key tips for keywording animals and nature would be to capture all relevant and necessary visual details, specialist terms (such as latin name for species / classification), as well as concepts. What could the image mean to buyers who are not necessarily searching for that particular animal? An image buyer or brand manager may search for content to elicit an emotional response, so it's good to expand upon literal visual details to include concepts and set the context. A good approach is to add hierarchical keywords (such as "animal") technical, and compositional terms where re
  7. Hi Kevin - no, I am not a contributor / photographer. I worked with Alamy on a User Experience project last year, and they required me to create an account (which meant uploading some photos). As some people have commented, I do provide keywording services I am recommended as an Alamy provider. However Alamy photographers are only part of my business; I work B2B with image libraries and corporate businesses to develop search methodology, so I hope the experience I have on the enterprise side of this business will be of benefit to some members of the Alamy community. Since you ment
  8. Hi Kevin. Your caption and keywords are to the point and not incorrect. There are a few other ways you could optimise search/access. Alamy Captions are read by the search engine, so if you had a building 'designed by' a named architect, or completed on a specific date, then you can add this info in Caption. It is often appropriate to add Caption terms as keywords, but in the case of 'designed by' this is more background info and I personally would not include in keywords. Some may disagree. As for general Search Engine Optimisation, the search engines index image titles (Captions) and image fi
  9. The Forum is not a place for advertising, it is place to share advice and guidance for the benefit of all. I have not advertised - I have been recommended by clients - which is not the same thing. Secondly, I was requested by Alamy's Head of Content to submit images. As previously mentioned, I consulted on the Alamy system and as such, I needed to be logged in as a 'Contributor', for which the account must contain images. I believe this Forum is an excellent resource, providing helpful advice (at no cost), for the benefit of the photography community.
  10. It's very interesting to hear first-hand from photographers on this Forum about your experience with keywording. Matthew, it is great to hear that your 'zooms' are increasing since we started working with you. Having consulted with Alamy on the Image Manager (Nov 2017), I gained valuable insight into Discoverability and Ranking. The methodology we employ is designed to optimise zooms and sales for the Alamy platform. If a client is submitting to other libraries, then the methodology must be adapted. Our new Alamy clients are invited to trial a small set of images initi
  11. Hi there, if you have a look at the thread http://discussion.alamy.com/index.php?/topic/3244-what-would-you-like-to-see-in-the-new-manage-images-upload-process/ you'll find some more info relating to Alamy keywording developments. Clemency
  12. Hi Agus. As in the above comment, it's advisable to focus on the key elements of the image. Essentially, your aim is to make sure this image looks good in a keyword search for whatever the term is that you apply. Conversely, adding terms that are not relevant, or not strongly depicted, will weaken search results and cause your images to fall down in the Alamy ranks. Think about the essence of the image. It should be searchable under 'one person' and 'terraced field'. In terms of describing the person, we could also add 'real people'. You have also included some relevant topic (agricult
  13. It helps to approach this on an image by image basis. If the image clearly shows the location, then this should appear in Caption and Essential keywords. If the image is focusing on something else, other than the location, but the location is helping set the scene (maybe as a backdrop) then it's good to have location as a Main keyword but perhaps not necessarily in Caption. Another consideration is that if location is in some way pertinent to the activity or context of the image, such lions in the Savannah. In this case, perhaps the lion is the main focus and not much of the scene is depicted
  14. Hi Graham, we use PhaseOne Media Pro for some keywording projects. It's particularly good for bulk adding keyword sets to similar images (such as travel locations). Typically, it's then necessary to go through and keyword image by image. This works well though because it enables you to focus on specific keywords to differentiate your images and help them be found and sold. We don't use Media Pro for Alamy keywording since we tend to work direct in the Portal, but you can always export an Excel from Media Pro and I believe Member Services will append the data to your portfolio.
  15. We tend to refer to them as High, Medium and Low Relevance keywords. Relevancy is the key indicator when adding/not adding certain terms for stock photography agencies.
  16. Jesus H Christ! You claim that 'clients outsource key wording to us' ................. Why would they do that when there are numerous spelling mistakes in your comment! You must be joking. There are three spelling errors in my post, not numerous ones. I'm surprised at your inappropriate and disproportionate response ManWay. We feel the Forum is here to offer help and support, clearly you have another agenda, which is a shame.
  17. Thanks for the mention Paulstw. There are many reasons why clients outsource keywording to us. For Alamy photographers, we find it's largely due to the technicalities of the process and rather 'unique' methodology. We have a lot of experience working with photogrpahers who want to maximise their investment, by offering guidance on the most commercially viable images within their collection, and ensuring greater visibility to these. Depending on whether your work is mainly editorial or creative, there needs to be a conversation about your target market and the language and search habits of your
  18. A Forum section dedicated to keywording would be extremely beneficial for photographers, image buyers, keywording professionals (like ourselves) and of course for Alamy. We'd certainly welcome the opportunity to share some of our top tips and ideas from our experience working with Alamy photographers, stock libraries and on-line retailers concerning best practise. Ultimately, the only way customers can find and buy images on-line is through keyword search. Even small/specialist libraries rely on keywords in-house to retrieve relevant content within a digital collection. With a reliance on phot
  19. Quite new to the Forum, but hoping to shed some light on keywording-related issues. We work with a number of Alamy photographers (amongst stock libraries and archives) to improve search results, and as such, we're extremely interested in Alamy's search technology and strategy. It's been confirmed that, as Alan says, "double quotes" make no difference to the way the search engine works, neither does using [square brackets]. Alamy say this is unlikely to be implemented, as they are focusing on other areas of the site. Proximity is the main way to improve search results, i.e. the search engine wi
  20. The first and second are available for those of us who use PhotoMechanic and I think LR, PS and other software also support controlled and structured vocabularies with synonyms etc. I used this approach for a while but it all too easily encourages keyword stuffing rather than carefully considered keywording. I am in the process of stripping my strcutured keywords right back to basics to create a much tighter vocabulary tailored to my photography. Martin, it seems the real issue here is not so much whether you can configure LR, PS or PhotoMechanic to approximate an efficient keywording pro
  21. - keyword database that supports the automation of plurals and synonyms for improved efficiency and consistency - hierarchical keyword structure to optimise search results (eg if London is added then England, English, UK, United Kingdom, Britain, Great Britain, GB, British Isles, Europe, European are automatically applied) - an interface that allows users to bulk add keywords to relevant images Alamy - are there any changes planned to Alamy Search Ranking technology? If not, and keywords continue to be entered according to relevancy (Essential, Main or Comprehensive), then this remains l
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