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Clemency Wright Consulting Ltd

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About Clemency Wright Consulting Ltd

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  • Joined Alamy
    12 Jul 2012

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  1. Hi Harry - I know what you mean, we do sometimes help clients delete large numbers of tags that are detrimental to search rankings, and this can lead to an image turning from Green to Orange. I am not surprised photographers question this! But contrary to what you might think this does boost Click Through and sales. The Categories on the Alamy customer site are curated and so there is not necessarily a link between those, and the Categories assigned to images in AIM. I have done a bit of digging around on the Forum and on various blogs. Since it is still unclear if/how Categories are currently used, I will try to find out and will share any updates with photographers here on the Forum.
  2. Sorry, yes, I meant Categories not Concepts! I did raise this with Alamy and asked specifically if:
  3. Glad to be of some help. Keywording draws on both the left and right side of the brain. One layer is objective - it is this, or it is that. It is either one thing, or another. These are truisms and non-negotiable. But there is also a subjective layer, as everyone sees an image differently. The skill is in balancing the objective and subjective so that, for the majority of customers, all keywords remain 'true'. Take for instance an image of a plastic bag in the ocean. The facts are keyworded first (plastic, plastic bag, carrier bag etc., water, ocean) but we know that customers search in many different ways so we try to cater for this through layering on other keywords such as 'pollution' and 'environmental issues'. With regard to improving the data you have, it is definitely worth checking for any keywords that could be deleted, either individually or by bulk across a set of similar images. Make every keyword count. My personal rule when keywording is to look at the image, look away, and then ask myself "what is this image telling me, what are the key elements?" Ironically, not looking at the image but remembering the image helps to distill its meaning!
  4. I thought it might be helpful to share some feedback I had from Alamy about the Discoverability Bar. The "green bar" is actually a bit of a red herring! Relevant keywords trump keyword volume, every time. Weak keywords have a negative impact on your Click Through Rate and this in turn reduces visibility on the search page results. Weak keywords include anything that is not relevant or accurate. The Discoverability Bar is merely an indication of how much information you have entered into the metadata fields in AIM (including Mandatory and Optional fields). By completing the Mandatory fields and (I'd advise) the Concepts drop-downs and Number of People tab in the Optional panel, then your images will be made discoverable for customers for the right reasons. Better to reach fewer, but highly relevant customers, than more irrelevant ones. These will never click through, convert or buy if your keywording is misleading.
  5. Hi Joseph, I agree that peripheral keywords will impact negatively on your Alamy ranking as the search engine penalises weak keywording. Keywords need to be relevant and accurate. But apart from knowing what keywords are relevant and accurate, it helps to know how each search engine works, as they are all so different! I interviewed art buyers and picture researchers to find out how they search and the overall response was that they prefer to search using simple terms rather than limiting themselves with specific keywords. However they also expressed frustration with the sheer volume of results a broad search returns. Experienced buyers may search broadly on Alamy, and then narrow down using concepts, but are unlikely to start with concepts. I would say that it pays to apply two layers of keywords a) objective keywords and 2) conceptual keywords as search behaviour is not a science. It's also a good way to future proof your assets because if you decide to distribute elsewhere down the line, your keywords will be comprehensive.
  6. Some key tips for keywording animals and nature would be to capture all relevant and necessary visual details, specialist terms (such as latin name for species / classification), as well as concepts. What could the image mean to buyers who are not necessarily searching for that particular animal? An image buyer or brand manager may search for content to elicit an emotional response, so it's good to expand upon literal visual details to include concepts and set the context. A good approach is to add hierarchical keywords (such as "animal") technical, and compositional terms where relevant (such as "side view"). Conceptual terms are a great way to boost / broaden access. For instance a buyer looking to convey "fragility" may search using the keyword fragility, but they may not think to look for "butterfly". They may be more interested in the story than the content. So by adding both, you could potentially double your chances of coming up under relevant search requests.
  7. Hi Kevin - no, I am not a contributor / photographer. I worked with Alamy on a User Experience project last year, and they required me to create an account (which meant uploading some photos). As some people have commented, I do provide keywording services I am recommended as an Alamy provider. However Alamy photographers are only part of my business; I work B2B with image libraries and corporate businesses to develop search methodology, so I hope the experience I have on the enterprise side of this business will be of benefit to some members of the Alamy community. Since you mentioned the second photo is representative of the type of content you produce it occurred to me, a helpful and "on-trend" term to add to this type of image is "real people". If you look back over your portfolio, you might find this applies to more images. If I can help further, feel free to contact me directly.
  8. Hi Kevin. Your caption and keywords are to the point and not incorrect. There are a few other ways you could optimise search/access. Alamy Captions are read by the search engine, so if you had a building 'designed by' a named architect, or completed on a specific date, then you can add this info in Caption. It is often appropriate to add Caption terms as keywords, but in the case of 'designed by' this is more background info and I personally would not include in keywords. Some may disagree. As for general Search Engine Optimisation, the search engines index image titles (Captions) and image file names, so another good practise is to implement meaningful image refs and assign helpful natural language Captions. This will improve search/access on Alamy but also on search engines like Google and Safari. As for keywords, it's always good to think how different customers might search, but to avoid over-keywording. So for instance, I might add 'buying' and 'retail' to the market image as some people will focus on the activity / transaction and if you only add 'shopping' then that one customer searching on 'buying' may miss this relevant image. Apart from the activity, and the people, this image is a lovely example of fresh fruit and healthy eating food (so all of these terms can be applied). If a customer is searching specifically for 'apples' or 'grapes' then they would like to see this image, so you can also specify these as keywords. Again, it is about not over-keywording so I would avoid going into too much detail (don't keyword the plastic wrapper). Conceptually, this image conveys to me the idea of quality, choice, selection, scrutiny - the woman seems to be contemplating whether or not to buy. So again, concepts add another helpful dimension to the search experience. The keywords applied and suggested for the Balinese gateway are, I think, very good. I find that with travel, the focus is usually on location and the type of travel, and this has been well covered. The standard keywords, 'travel destinations' and 'tourist destinations' could also be added as these are the type of keywords art buyers use on sites like Getty, so adding them could increase your chances of selling on Alamy if those buyers are shopping around. There are perhaps fewer concepts for travel images such as this one, however I recommend adding 'symmetry' and 'between' and also 'landmark' to help customers who are not necessarily searching on specific location terms alone. Hope this helps Kevin - keep an eye on your zooms and all the best!
  9. The Forum is not a place for advertising, it is place to share advice and guidance for the benefit of all. I have not advertised - I have been recommended by clients - which is not the same thing. Secondly, I was requested by Alamy's Head of Content to submit images. As previously mentioned, I consulted on the Alamy system and as such, I needed to be logged in as a 'Contributor', for which the account must contain images. I believe this Forum is an excellent resource, providing helpful advice (at no cost), for the benefit of the photography community.
  10. It's very interesting to hear first-hand from photographers on this Forum about your experience with keywording. Matthew, it is great to hear that your 'zooms' are increasing since we started working with you. Having consulted with Alamy on the Image Manager (Nov 2017), I gained valuable insight into Discoverability and Ranking. The methodology we employ is designed to optimise zooms and sales for the Alamy platform. If a client is submitting to other libraries, then the methodology must be adapted. Our new Alamy clients are invited to trial a small set of images initially. We monitor 'zooms' and sales over an agreed period (typically 6 months), before our client decides whether to invest further. Therefore not all of the images an Alamy client of ours has online are ones that we have keyworded. I'd be happy to expand further if there is something specific anyone would like to know more about. Here's to a successful and profitable year ahead for all Alamy photographers!
  11. Hi there, if you have a look at the thread http://discussion.alamy.com/index.php?/topic/3244-what-would-you-like-to-see-in-the-new-manage-images-upload-process/ you'll find some more info relating to Alamy keywording developments. Clemency
  12. Hi Agus. As in the above comment, it's advisable to focus on the key elements of the image. Essentially, your aim is to make sure this image looks good in a keyword search for whatever the term is that you apply. Conversely, adding terms that are not relevant, or not strongly depicted, will weaken search results and cause your images to fall down in the Alamy ranks. Think about the essence of the image. It should be searchable under 'one person' and 'terraced field'. In terms of describing the person, we could also add 'real people'. You have also included some relevant topic (agriculture and farming) to help differentiate this image from all of the other pictures of people in fields. I agree that by removing irrelevant or weakly applied keywords you will further elevate your images in the search results. Question the relevance of each keyword. Can we really see 'clouds' here, or a 'hoe', and are they the main focus? What is the significance of 'door' for customers specifically searching for images of doors? For additional Keywording tips you might try looking at: http://www.alamy.com/contributor/help/captions-keywords-descriptions.asp http://imagery.gettyimages.com/getty_images_keyword_guide/usa/ http://www.istockphoto.com/help/sell-stock/training-manuals/photography/title-description-keywords-keywords http://www.shutterstock.com/blog/improve-your-sales-with-keywording-1 Hope this is helpful to you. Clemency
  13. It helps to approach this on an image by image basis. If the image clearly shows the location, then this should appear in Caption and Essential keywords. If the image is focusing on something else, other than the location, but the location is helping set the scene (maybe as a backdrop) then it's good to have location as a Main keyword but perhaps not necessarily in Caption. Another consideration is that if location is in some way pertinent to the activity or context of the image, such lions in the Savannah. In this case, perhaps the lion is the main focus and not much of the scene is depicted but for people looking for animals (or specifically lions) in the Savannah, then its good to be able to verify location. Often picture buyers need to know location as it may have been specified by their end client in the brief. In some cases, not adding location can mean that your image will simply be ignored. As a general rule, if the location is very insignificant and in no way adds value to the search results, then we'd not include it as a keyword.
  14. Hi Graham, we use PhaseOne Media Pro for some keywording projects. It's particularly good for bulk adding keyword sets to similar images (such as travel locations). Typically, it's then necessary to go through and keyword image by image. This works well though because it enables you to focus on specific keywords to differentiate your images and help them be found and sold. We don't use Media Pro for Alamy keywording since we tend to work direct in the Portal, but you can always export an Excel from Media Pro and I believe Member Services will append the data to your portfolio.
  15. We tend to refer to them as High, Medium and Low Relevance keywords. Relevancy is the key indicator when adding/not adding certain terms for stock photography agencies.
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