Clemency Wright Consulting Ltd

Verified
  • Content count

    18
  • Joined

  • Last visited

Community Reputation

18 Forum reputation = neutral

1 Follower

About Clemency Wright Consulting Ltd

  • Rank
    Forum newbie

Contact Methods

  • Website URL
    http://clemency.co.uk

Profile Information

  • Gender
    Female

Alamy

  • Alamy URL
    https://www.alamy.com/contrib-browse.asp?cid={7FF48FB2-FC3B-456D-A5E2-FCCAC28EA061}&name=Clemency+Wright
  • Images
    4
  • Joined Alamy
    12 Jul 2012

Recent Profile Visitors

213 profile views
  1. How best to keyword age ranges

    The list above provided by Alamy is pretty extensive. Whilst this does cover all bases, it can be difficult to achieve consistency in a manual keywording system such as this, when you are having to refer to an offline document every time you keyword people. My advice here is to focus on the key areas: 1. Gender (male / female) 2. Broad Age (baby / child / teenager / adult) 2b. More specifically, young adult, mid adult, mature adult, senior adult 3. Age-gender (baby boy, baby girl / boy, girl / teenage boy, teenage girl / man, woman) 4. Age in 10 year increments (20s, 30s, 40s, 50s etc.) 5. Specific age range on 5 year increments (20-24 years, 25-29 years, 30-34 years etc) 6. Broad Age Gender (teenage boy/girl, young man/woman, mature man/woman, senior man/woman)* *It's commonly given that people in their 20s are 'young adult', with 30s being 'mid adult', '40s' and '50s' being 'mature adult' and '60s'+ being 'senior adult'. I see that Broad Age Gender is not included on the Alamy Recommended Keyword Terms list above. However this is perhaps one of the most popular ways customers search. Imagine that a customer is looking for a 'young woman shopping', then it would be necessary to add 'young woman' and 'shopping'. Since we cannot predict exactly how customers will search, we need to make things easy for the searcher. A 23 year old woman shopping would require keywords as follows: female, adult, woman, 20s, 20-24 years, young woman, young adult I appreciate the list I've suggested is still long, and a lot to remember, but you will be increasing your sales potential by adding these. Even if you do not go to the lengths of adding all the variations (hyphenated terms, numeric variants, plurals) on the original Alamy list, you should produce much cleaner, more consistent data to help customers find what they need.
  2. Best examples of tags and captions

    Hi Kevin - no, I am not a contributor / photographer. I worked with Alamy on a User Experience project last year, and they required me to create an account (which meant uploading some photos). As some people have commented, I do provide keywording services I am recommended as an Alamy provider. However Alamy photographers are only part of my business; I work B2B with image libraries and corporate businesses to develop search methodology, so I hope the experience I have on the enterprise side of this business will be of benefit to some members of the Alamy community. Since you mentioned the second photo is representative of the type of content you produce it occurred to me, a helpful and "on-trend" term to add to this type of image is "real people". If you look back over your portfolio, you might find this applies to more images. If I can help further, feel free to contact me directly.
  3. Best examples of tags and captions

    Hi Kevin. Your caption and keywords are to the point and not incorrect. There are a few other ways you could optimise search/access. Alamy Captions are read by the search engine, so if you had a building 'designed by' a named architect, or completed on a specific date, then you can add this info in Caption. It is often appropriate to add Caption terms as keywords, but in the case of 'designed by' this is more background info and I personally would not include in keywords. Some may disagree. As for general Search Engine Optimisation, the search engines index image titles (Captions) and image file names, so another good practise is to implement meaningful image refs and assign helpful natural language Captions. This will improve search/access on Alamy but also on search engines like Google and Safari. As for keywords, it's always good to think how different customers might search, but to avoid over-keywording. So for instance, I might add 'buying' and 'retail' to the market image as some people will focus on the activity / transaction and if you only add 'shopping' then that one customer searching on 'buying' may miss this relevant image. Apart from the activity, and the people, this image is a lovely example of fresh fruit and healthy eating food (so all of these terms can be applied). If a customer is searching specifically for 'apples' or 'grapes' then they would like to see this image, so you can also specify these as keywords. Again, it is about not over-keywording so I would avoid going into too much detail (don't keyword the plastic wrapper). Conceptually, this image conveys to me the idea of quality, choice, selection, scrutiny - the woman seems to be contemplating whether or not to buy. So again, concepts add another helpful dimension to the search experience. The keywords applied and suggested for the Balinese gateway are, I think, very good. I find that with travel, the focus is usually on location and the type of travel, and this has been well covered. The standard keywords, 'travel destinations' and 'tourist destinations' could also be added as these are the type of keywords art buyers use on sites like Getty, so adding them could increase your chances of selling on Alamy if those buyers are shopping around. There are perhaps fewer concepts for travel images such as this one, however I recommend adding 'symmetry' and 'between' and also 'landmark' to help customers who are not necessarily searching on specific location terms alone. Hope this helps Kevin - keep an eye on your zooms and all the best!
  4. Keyword agency

    The Forum is not a place for advertising, it is place to share advice and guidance for the benefit of all. I have not advertised - I have been recommended by clients - which is not the same thing. Secondly, I was requested by Alamy's Head of Content to submit images. As previously mentioned, I consulted on the Alamy system and as such, I needed to be logged in as a 'Contributor', for which the account must contain images. I believe this Forum is an excellent resource, providing helpful advice (at no cost), for the benefit of the photography community.
  5. Keyword agency

    It's very interesting to hear first-hand from photographers on this Forum about your experience with keywording. Matthew, it is great to hear that your 'zooms' are increasing since we started working with you. Having consulted with Alamy on the Image Manager (Nov 2017), I gained valuable insight into Discoverability and Ranking. The methodology we employ is designed to optimise zooms and sales for the Alamy platform. If a client is submitting to other libraries, then the methodology must be adapted. Our new Alamy clients are invited to trial a small set of images initially. We monitor 'zooms' and sales over an agreed period (typically 6 months), before our client decides whether to invest further. Therefore not all of the images an Alamy client of ours has online are ones that we have keyworded. I'd be happy to expand further if there is something specific anyone would like to know more about. Here's to a successful and profitable year ahead for all Alamy photographers!
  6. Changes in keyword/submit area

    Hi there, if you have a look at the thread http://discussion.alamy.com/index.php?/topic/3244-what-would-you-like-to-see-in-the-new-manage-images-upload-process/ you'll find some more info relating to Alamy keywording developments. Clemency
  7. whether many keywording much better?

    Hi Agus. As in the above comment, it's advisable to focus on the key elements of the image. Essentially, your aim is to make sure this image looks good in a keyword search for whatever the term is that you apply. Conversely, adding terms that are not relevant, or not strongly depicted, will weaken search results and cause your images to fall down in the Alamy ranks. Think about the essence of the image. It should be searchable under 'one person' and 'terraced field'. In terms of describing the person, we could also add 'real people'. You have also included some relevant topic (agriculture and farming) to help differentiate this image from all of the other pictures of people in fields. I agree that by removing irrelevant or weakly applied keywords you will further elevate your images in the search results. Question the relevance of each keyword. Can we really see 'clouds' here, or a 'hoe', and are they the main focus? What is the significance of 'door' for customers specifically searching for images of doors? For additional Keywording tips you might try looking at: http://www.alamy.com/contributor/help/captions-keywords-descriptions.asp http://imagery.gettyimages.com/getty_images_keyword_guide/usa/ http://www.istockphoto.com/help/sell-stock/training-manuals/photography/title-description-keywords-keywords http://www.shutterstock.com/blog/improve-your-sales-with-keywording-1 Hope this is helpful to you. Clemency
  8. Location in keywords

    It helps to approach this on an image by image basis. If the image clearly shows the location, then this should appear in Caption and Essential keywords. If the image is focusing on something else, other than the location, but the location is helping set the scene (maybe as a backdrop) then it's good to have location as a Main keyword but perhaps not necessarily in Caption. Another consideration is that if location is in some way pertinent to the activity or context of the image, such lions in the Savannah. In this case, perhaps the lion is the main focus and not much of the scene is depicted but for people looking for animals (or specifically lions) in the Savannah, then its good to be able to verify location. Often picture buyers need to know location as it may have been specified by their end client in the brief. In some cases, not adding location can mean that your image will simply be ignored. As a general rule, if the location is very insignificant and in no way adds value to the search results, then we'd not include it as a keyword.
  9. Anyone Use PhaseOne's Capture One software?

    Hi Graham, we use PhaseOne Media Pro for some keywording projects. It's particularly good for bulk adding keyword sets to similar images (such as travel locations). Typically, it's then necessary to go through and keyword image by image. This works well though because it enables you to focus on specific keywords to differentiate your images and help them be found and sold. We don't use Media Pro for Alamy keywording since we tend to work direct in the Portal, but you can always export an Excel from Media Pro and I believe Member Services will append the data to your portfolio.
  10. Keyword Classifications?

    We tend to refer to them as High, Medium and Low Relevance keywords. Relevancy is the key indicator when adding/not adding certain terms for stock photography agencies.
  11. Outsourcing Keywording Process

    Jesus H Christ! You claim that 'clients outsource key wording to us' ................. Why would they do that when there are numerous spelling mistakes in your comment! You must be joking. There are three spelling errors in my post, not numerous ones. I'm surprised at your inappropriate and disproportionate response ManWay. We feel the Forum is here to offer help and support, clearly you have another agenda, which is a shame.
  12. Outsourcing Keywording Process

    Thanks for the mention Paulstw. There are many reasons why clients outsource keywording to us. For Alamy photographers, we find it's largely due to the technicalities of the process and rather 'unique' methodology. We have a lot of experience working with photogrpahers who want to maximise their investment, by offering guidance on the most commercially viable images within their collection, and ensuring greater visibility to these. Depending on whether your work is mainly editorial or creative, there needs to be a conversation about your target market and the language and search habits of your key buyers, in order to define the best keyworidng strategy. We also manage a number of outsurcing projects for global stock agencies processing thousands of assets (video and stills) a month. We're always happy to have a chat, establish your aims/objectives, and discuss how keywording can help you achieve improved sales. If you'd like more info then by all means please visit http://www.clemency.co.uk or email clemency@clemency.co.uk
  13. Keywording

    A Forum section dedicated to keywording would be extremely beneficial for photographers, image buyers, keywording professionals (like ourselves) and of course for Alamy. We'd certainly welcome the opportunity to share some of our top tips and ideas from our experience working with Alamy photographers, stock libraries and on-line retailers concerning best practise. Ultimately, the only way customers can find and buy images on-line is through keyword search. Even small/specialist libraries rely on keywords in-house to retrieve relevant content within a digital collection. With a reliance on photographers uploading and keywording their own images, it would make sense for Alamy to improve the keywording process within the Portal, as well as invite keywording experts to share resources with photographers via the Forum. We're always interested to hear from photographers about their keywording experiences on Alamy, and find ways to improve search and sales of their work as a direct result of improved keyword application.
  14. What is the point of quotation marks?

    Quite new to the Forum, but hoping to shed some light on keywording-related issues. We work with a number of Alamy photographers (amongst stock libraries and archives) to improve search results, and as such, we're extremely interested in Alamy's search technology and strategy. It's been confirmed that, as Alan says, "double quotes" make no difference to the way the search engine works, neither does using [square brackets]. Alamy say this is unlikely to be implemented, as they are focusing on other areas of the site. Proximity is the main way to improve search results, i.e. the search engine will prioritise an image with relevant keywords placed in order. So adding 'blue car dog' means that a search on 'blue car will return images with blue cars first (so blue dogs, blue clothes, blue whatever will take lower priority). Alamy claim that "the other additional syntax annotation options are not live as not enough contributors have used them to make it worthwhile releasing". I'd be curious to know what proportion of photographers Alamy would deem significant enough to warrant implementing these? From experience, we know photographers (and keywording professionals) have used "" and [] based on the Alamy Annotation Guidelines on their site, but as we now know these are inactive, we feel it is worth taking the opportunity to clarify this whenever possible to avoid unnecessary work. Finally, Alamy comment that they cannot give a realistic timeframe of when (or even if) they’ll implement the search annotations they currently advertise on their site, as they are "concentrating development time to other areas of [their] search engine and other parts of the site." I hope this is of some use. Do let me know if you'd like more background.
  15. What would you like to see in the new manage images / upload process?

    The first and second are available for those of us who use PhotoMechanic and I think LR, PS and other software also support controlled and structured vocabularies with synonyms etc. I used this approach for a while but it all too easily encourages keyword stuffing rather than carefully considered keywording. I am in the process of stripping my strcutured keywords right back to basics to create a much tighter vocabulary tailored to my photography. Martin, it seems the real issue here is not so much whether you can configure LR, PS or PhotoMechanic to approximate an efficient keywording process, but rather, how should Alamy update their keywording interface to achieve better results? With the responsibility on photographers to keyword their own content, it would make sense to integrate a professionally created keyword database within the Portal. This would afford built-in control over hierarchical keyword application. With regard to spamming, keywording remains largely manual, which is not to say it cannot use technology to achieve efficiency. But ultimately, it's far better to use a controlled vocabulary alongside professional training and guidance, than an automated system that has limited ability to 'read' an image. I would relish the opportunity to discuss options with Alamy around keywording, however unfortunately, it would appear that search is not a key area for development right now. Perhaps Alamy could comment on this?