JeffGreenberg

authenticity = ???

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Just heard on CNBC:

"marketing now is all about authenticity"

if one is shooting real people doing real things,

are all one's images "authentic"...?

Has editorial stock ever been about anything other than...

AUTHENTICITY?

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Isn't marketing all about selling the obvious as new, top-notch, best of bread,  must do, .... <insert any other favourite comparative or superlative here>  .... ???

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This has been going on for several years, I think. Here's my translation: set up shots with models pretending to be real people doing real things, as if just caught spontaneously on camera. The models should be not ideal, but still pleasant-looking. The surroundings should be real-looking but not busy or messy. So just wondering out to town or to a place and shooting real real-looking people is not going to produce the results that commercial market wants.

 

GI

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In order to be authentic, the old shot of the board of directors containing a balanced selection of different races, genders, ages and everything in between, will have to be reshot as a group composed exclusively of old white men in golfing attire.

 

Instead of using a pointer, the Chairman will be using a 9 iron.

 

There will still be a world map, but only a single pin.

Edited by Bill Brooks
added "of" before "old"
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On 10/10/2017 at 07:46, giphotostock said:

So just wondering out to town or to a place and shooting real real-looking people is not going to produce the results that commercial market wants.

 

It can't because they won't be model-released.

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