Clemency Wright Consulting Ltd

Verified
  • Content count

    15
  • Joined

  • Last visited

Community Reputation

16 Forum reputation = neutral

1 Follower

About Clemency Wright Consulting Ltd

  • Rank
    Forum newbie

Contact Methods

  • Website URL
    http://clemency.co.uk

Profile Information

  • Gender
    Female

Alamy

  • Alamy URL
    http://www.alamy.com/contrib-browse.asp?cid={7FF48FB2-FC3B-456D-A5E2-FCCAC28EA061}&name=Clemency+Wright
  • Images
    4
  • Joined Alamy
    12 Jul 2012

Recent Profile Visitors

136 profile views
  1. Keyword agency

    The Forum is not a place for advertising, it is place to share advice and guidance for the benefit of all. I have not advertised - I have been recommended by clients - which is not the same thing. Secondly, I was requested by Alamy's Head of Content to submit images. As previously mentioned, I consulted on the Alamy system and as such, I needed to be logged in as a 'Contributor', for which the account must contain images. I believe this Forum is an excellent resource, providing helpful advice (at no cost), for the benefit of the photography community.
  2. Keyword agency

    It's very interesting to hear first-hand from photographers on this Forum about your experience with keywording. Matthew, it is great to hear that your 'zooms' are increasing since we started working with you. Having consulted with Alamy on the Image Manager (Nov 2017), I gained valuable insight into Discoverability and Ranking. The methodology we employ is designed to optimise zooms and sales for the Alamy platform. If a client is submitting to other libraries, then the methodology must be adapted. Our new Alamy clients are invited to trial a small set of images initially. We monitor 'zooms' and sales over an agreed period (typically 6 months), before our client decides whether to invest further. Therefore not all of the images an Alamy client of ours has online are ones that we have keyworded. I'd be happy to expand further if there is something specific anyone would like to know more about. Here's to a successful and profitable year ahead for all Alamy photographers!
  3. Changes in keyword/submit area

    Hi there, if you have a look at the thread http://discussion.alamy.com/index.php?/topic/3244-what-would-you-like-to-see-in-the-new-manage-images-upload-process/ you'll find some more info relating to Alamy keywording developments. Clemency
  4. whether many keywording much better?

    Hi Agus. As in the above comment, it's advisable to focus on the key elements of the image. Essentially, your aim is to make sure this image looks good in a keyword search for whatever the term is that you apply. Conversely, adding terms that are not relevant, or not strongly depicted, will weaken search results and cause your images to fall down in the Alamy ranks. Think about the essence of the image. It should be searchable under 'one person' and 'terraced field'. In terms of describing the person, we could also add 'real people'. You have also included some relevant topic (agriculture and farming) to help differentiate this image from all of the other pictures of people in fields. I agree that by removing irrelevant or weakly applied keywords you will further elevate your images in the search results. Question the relevance of each keyword. Can we really see 'clouds' here, or a 'hoe', and are they the main focus? What is the significance of 'door' for customers specifically searching for images of doors? For additional Keywording tips you might try looking at: http://www.alamy.com/contributor/help/captions-keywords-descriptions.asp http://imagery.gettyimages.com/getty_images_keyword_guide/usa/ http://www.istockphoto.com/help/sell-stock/training-manuals/photography/title-description-keywords-keywords http://www.shutterstock.com/blog/improve-your-sales-with-keywording-1 Hope this is helpful to you. Clemency
  5. Location in keywords

    It helps to approach this on an image by image basis. If the image clearly shows the location, then this should appear in Caption and Essential keywords. If the image is focusing on something else, other than the location, but the location is helping set the scene (maybe as a backdrop) then it's good to have location as a Main keyword but perhaps not necessarily in Caption. Another consideration is that if location is in some way pertinent to the activity or context of the image, such lions in the Savannah. In this case, perhaps the lion is the main focus and not much of the scene is depicted but for people looking for animals (or specifically lions) in the Savannah, then its good to be able to verify location. Often picture buyers need to know location as it may have been specified by their end client in the brief. In some cases, not adding location can mean that your image will simply be ignored. As a general rule, if the location is very insignificant and in no way adds value to the search results, then we'd not include it as a keyword.
  6. Anyone Use PhaseOne's Capture One software?

    Hi Graham, we use PhaseOne Media Pro for some keywording projects. It's particularly good for bulk adding keyword sets to similar images (such as travel locations). Typically, it's then necessary to go through and keyword image by image. This works well though because it enables you to focus on specific keywords to differentiate your images and help them be found and sold. We don't use Media Pro for Alamy keywording since we tend to work direct in the Portal, but you can always export an Excel from Media Pro and I believe Member Services will append the data to your portfolio.
  7. Searching problems again

    That's really valuable research @RedSnapper. It seems this is something to do with proximity of one keyword with another. As I understand the Alamy search engine will prioritise terms that are next to each other in the keyword set eg swan > hotel gets a good result. Whereas swan > pub > arundel does not, perhaps since "pub" comes before "swan" in the keyword string. Keywords next to each other will gain greater relevance ranking than those two or more words away in the string. For our Alamy clients we employ a methodology where keywords are not only prioritised in their relevant field (Essential, Main and Comprehensive) but also within these. Key search phrases are placed in close proximity if not next to each other to ensure maximum relevance of returned search results. It is also important to remember that the image Caption is not highly searchable on the Alamy site, and so any key terms must be duplicated if necessary as Essential keywords. Hope this helps in some way?
  8. Keyword Classifications?

    We tend to refer to them as High, Medium and Low Relevance keywords. Relevancy is the key indicator when adding/not adding certain terms for stock photography agencies.
  9. Keywording inspiration

    If you're selling images on a stock site then keywords are critical for potential buyers to find your images. Applying keywords that your target market might use as search terms is a great idea. However it's not always possible to predict who is buying imagery, or what your target buyers will search for. We've noticed that image buyers search using conceptual terms as well as literal keywords. They search for a mood, tone or feeling and sometimes the content of the image is simply not relevant. This is why when we keyword for stock we include literal keywords to convey the content (what is it that we can actually see) as well as conceptual terms. If an advertising agency is looking for images to illustrate home insurance then they may search using ideas and concepts such as risk, threat, danger or security. For this image of the beach hut, you could consider adding: beach hut, close up, detail, building exterior, wooden, yellow, blue sky, clear sky, top section, shape, bright colour, nobody, outdoors, day, architecture, architectural feature, cropped, ideas, abstract If we could see a little more of the beach hut then we might extend this to include vacations, typically British, seaside and that type of language depending on the context. Hope this is helpful. Clemency
  10. Outsourcing Keywording Process

    Jesus H Christ! You claim that 'clients outsource key wording to us' ................. Why would they do that when there are numerous spelling mistakes in your comment! You must be joking. There are three spelling errors in my post, not numerous ones. I'm surprised at your inappropriate and disproportionate response ManWay. We feel the Forum is here to offer help and support, clearly you have another agenda, which is a shame.
  11. Outsourcing Keywording Process

    Thanks for the mention Paulstw. There are many reasons why clients outsource keywording to us. For Alamy photographers, we find it's largely due to the technicalities of the process and rather 'unique' methodology. We have a lot of experience working with photogrpahers who want to maximise their investment, by offering guidance on the most commercially viable images within their collection, and ensuring greater visibility to these. Depending on whether your work is mainly editorial or creative, there needs to be a conversation about your target market and the language and search habits of your key buyers, in order to define the best keyworidng strategy. We also manage a number of outsurcing projects for global stock agencies processing thousands of assets (video and stills) a month. We're always happy to have a chat, establish your aims/objectives, and discuss how keywording can help you achieve improved sales. If you'd like more info then by all means please visit http://www.clemency.co.uk or email clemency@clemency.co.uk
  12. Keywording

    A Forum section dedicated to keywording would be extremely beneficial for photographers, image buyers, keywording professionals (like ourselves) and of course for Alamy. We'd certainly welcome the opportunity to share some of our top tips and ideas from our experience working with Alamy photographers, stock libraries and on-line retailers concerning best practise. Ultimately, the only way customers can find and buy images on-line is through keyword search. Even small/specialist libraries rely on keywords in-house to retrieve relevant content within a digital collection. With a reliance on photographers uploading and keywording their own images, it would make sense for Alamy to improve the keywording process within the Portal, as well as invite keywording experts to share resources with photographers via the Forum. We're always interested to hear from photographers about their keywording experiences on Alamy, and find ways to improve search and sales of their work as a direct result of improved keyword application.
  13. What is the point of quotation marks?

    Quite new to the Forum, but hoping to shed some light on keywording-related issues. We work with a number of Alamy photographers (amongst stock libraries and archives) to improve search results, and as such, we're extremely interested in Alamy's search technology and strategy. It's been confirmed that, as Alan says, "double quotes" make no difference to the way the search engine works, neither does using [square brackets]. Alamy say this is unlikely to be implemented, as they are focusing on other areas of the site. Proximity is the main way to improve search results, i.e. the search engine will prioritise an image with relevant keywords placed in order. So adding 'blue car dog' means that a search on 'blue car will return images with blue cars first (so blue dogs, blue clothes, blue whatever will take lower priority). Alamy claim that "the other additional syntax annotation options are not live as not enough contributors have used them to make it worthwhile releasing". I'd be curious to know what proportion of photographers Alamy would deem significant enough to warrant implementing these? From experience, we know photographers (and keywording professionals) have used "" and [] based on the Alamy Annotation Guidelines on their site, but as we now know these are inactive, we feel it is worth taking the opportunity to clarify this whenever possible to avoid unnecessary work. Finally, Alamy comment that they cannot give a realistic timeframe of when (or even if) they’ll implement the search annotations they currently advertise on their site, as they are "concentrating development time to other areas of [their] search engine and other parts of the site." I hope this is of some use. Do let me know if you'd like more background.
  14. What would you like to see in the new manage images / upload process?

    The first and second are available for those of us who use PhotoMechanic and I think LR, PS and other software also support controlled and structured vocabularies with synonyms etc. I used this approach for a while but it all too easily encourages keyword stuffing rather than carefully considered keywording. I am in the process of stripping my strcutured keywords right back to basics to create a much tighter vocabulary tailored to my photography. Martin, it seems the real issue here is not so much whether you can configure LR, PS or PhotoMechanic to approximate an efficient keywording process, but rather, how should Alamy update their keywording interface to achieve better results? With the responsibility on photographers to keyword their own content, it would make sense to integrate a professionally created keyword database within the Portal. This would afford built-in control over hierarchical keyword application. With regard to spamming, keywording remains largely manual, which is not to say it cannot use technology to achieve efficiency. But ultimately, it's far better to use a controlled vocabulary alongside professional training and guidance, than an automated system that has limited ability to 'read' an image. I would relish the opportunity to discuss options with Alamy around keywording, however unfortunately, it would appear that search is not a key area for development right now. Perhaps Alamy could comment on this?
  15. What would you like to see in the new manage images / upload process?

    - keyword database that supports the automation of plurals and synonyms for improved efficiency and consistency - hierarchical keyword structure to optimise search results (eg if London is added then England, English, UK, United Kingdom, Britain, Great Britain, GB, British Isles, Europe, European are automatically applied) - an interface that allows users to bulk add keywords to relevant images Alamy - are there any changes planned to Alamy Search Ranking technology? If not, and keywords continue to be entered according to relevancy (Essential, Main or Comprehensive), then this remains largely a manual process. A more efficient workflow would be to introduce radio buttons so that once the majority of general keywords have been applied within the batch, via a bulk adding function, the user could then go in and individually assign Essential/Main/Comprehensive on an image-by-image basis. This, to me, would deliver greater efficiency for contributors and keywording providers, as well as improved search results for Alamy customers.